The County You Live, Work And Play

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Tunnocks Deny Rebranding


08/01/16
























There was an outcry on social media recently, following appearance of adverts on the London Underground with the slogan ‘The Great British Tea Cake’ where the Lion Rampant was missing.


Uddingston confectioner Tunnock’s denied its iconic Tea Cakes had been re-branded.

It followed the appearance of adverts on the London Underground with the slogan ‘The Great British Tea Cake’ where the Lion Rampant was missing.

But the company’s sales manager Fergus Loudon said there had been no re-branding exercise and the Lion Rampant remained on Tea Cake boxes.


He commented: “There has been no removal of the Lion Rampant from any packaging. It has always been on the box and is still there on the top left hand corner.

“The Lion Rampant was never on the foil of the Tea Cakes in the first place.

“Someone has got hold of the wrong end of the stick if you ask me. There has been no re-branding exercise. The advert which appeared in the London Underground was a spoof of the Great British Bake Off. The matter has been blown out of all proportion.”


Lanarkshire politicians had weighed into the ‘re-branding’ row which had so annoyed some pro-Independence supporters that a boycott of Tunnock’s products had been proposed on social media.


Uddingston and Bellshill Labour MSP Michael McMahon condemned any such campaign, pointing out it could put jobs at risk.

Mr McMahon commented: “There has always been, and probably always will be, extreme views on both sides of the independence debate and while harmful comments can be bad enough and are totally unnecessary, there is a vast difference between campaigning in a way that hurts people’s feelings and hurting their employment prospects.

“If this disgraceful campaign succeeds in the way its proponents wish, then the only outcome will be to the detriment of the jobs of ordinary people who work in the company.

“I am sure that most sensible people will realise this and have nothing to do with this boycott.”


Uddingston SNP councillor Jim McGuigan also backed Tunnock’s.

He said: “I certainly do not want to see anything that would affect future employment in Uddingston, or the continuance of Tunnock’s in Uddingston. I enjoy eating Tunnock’s products and will continue to eat Caramel Wafers and Caramel Logs.”